The 2025 PRIME Awards are now open for submission.

• Completed entry form
• Award Entry Document (two pages or less)
• Supporting materials
• Up to three JPG or PNG images representing the entry for online display
• 100-word summary statement 
• Entry Payment
• Any entry not meeting all of the above requirements will be disqualified.

• Outstanding Student Member: Given to a student or recent graduate in an Iowa PRSSA chapter who demonstrates academic excellence in public relations, devotes time to mentoring or developing other students and is involved in extracurricular activities and events including the advancement of PRSSA and PRSA.
• Outstanding New Member: Presented to a PRSA Iowa Chapter member with three or fewer years of membership who has enthusiastically contributed to chapter activities, demonstrating an eagerness and willingness to get involved with chapter activities, as a way to improve professional skills and increase knowledge of the profession.
• Outstanding Board Member: Given to the PRSA Iowa Chapter leader whose distinctive contributions to the chapter have had a positive impact on the chapter’s success, value to members, and whose involvement has provided insight and leadership to other members.
• Outstanding Public Relations Professional: Presented to a PRSA Iowa Chapter member who represents the best of public relations, and whose public relations or community service activities have had a significant impact on the local, regional or national community.
• Communications/PR Team of the Year: Recognizes a communications and/or public relations team that has worked together for stellar results and achieved internal or client goals. Companies must be located in Iowa but are not required to have a PRSA Iowa member on the team. The team must consist of at least two members.

• Community Champion: Pro bono program that fosters relationships with key community audiences of an organization, product or service. Entry can include a one-time campaign or a long-term commitment by an organization. 
• Crisis/Issues Management: Designed to demonstrate emergency preparedness or timely response to an issue. Include plan for dealing with unforeseen crises that could negatively affect an organization’s effectiveness and an example of this plan in action. May involve internal and/or external audience.
• Event/Observance: Communication program surrounding a special event. Event may be a commemoration, observance, opening, celebration or other special activity.
• Integrated Communication: A program that exemplifies creative and effective integration of traditional public relations tactics with at least one other marketing communication tool, such as advertising, direct marketing, sale promotion or design.
• Internal Communication: Program or campaign targeted primarily to employees, organization members, boards/directors and other internal audiences to achieve a goal.
• Marketing Business to Business: Program or campaign specifically designed to sell a product or service directly to another business.
• Marketing Consumer Products: A program or campaign that introduces new products or services or promotes existing products or services to a specific audience. 
• Media Relations: Program instituted via the media to build and foster relationships with key community audiences of an organization, product or service. Entries can include a one-time campaign or an ongoing program (including media tours and press conferences targeting any type of editorial medium).
• Reputation/Brand Management: A campaign or program designed primarily to promote, maintain or establish a reputation of an organization or person (i.e. political campaign) with its publics or key audiences.
• Social Media: A campaign conducted on social media — including Facebook, Twitter (X), YouTube, Instagram, TikTok, or other social media networks — to promote a product or service, increase awareness of an organization or event with a specific audience. Include screenshots, copies of key pages, video links or other relevant materials support your summary.
• Student: Any public relations, advertising or marketing work performed by college students or college class projects. PRSSA membership is not required. College and university faculty and administrators can submit work performed by students under their supervision. Working professionals can enter work performed by college interns under their supervision, or students can enter individually.

Tactic Categories

• Advertorial: Paid article in newspaper, magazine, website or other publication that is meant to educate prospective consumers about the features of a product.
• Annual Reports: Publication reporting on an organization’s annual performance, ESG/sustainability, CSR, and/or DEI initiatives.
• Blog: Web-based blog communicating to a specific audience.
• Collateral: Small booklet, pamphlet or handout designed to inform or create action around a specific product, service or event.
• Direct Mail: Letter, postcard or other unsolicited mailers. It can be either business-to-business or direct-to-consumer.
• Feature Writing: Writing designed to inform or entertain about an organization, product or service.
• Media Relations: Use of media relations as part of a public relations program to promote a product or service, increase awareness or improve a brand's reputation.
• Multimedia: Includes video, audio and other audiovisual tactics designed to educate or inform a target audience.
• Newsletter: Content written and designed (including electronic) to communicate company facts, direction or news. May be a single piece or an ongoing series. If entering a series, include at least three issues. Target audience may be internal or external stakeholders. 
• Public Service Announcement: Any work or form of media created to raise awareness of or change public attitudes and behavior about a specific subject.
• Reoccurring Publication: Regularly occurring publication with 10 or more pages (excluding front and back cover) that focuses on a particular company or not-for-profit organization’s area of expertise. All writing must be done by the company/individual submitting the piece.
• Reputation Management: A standalone piece or tactic of a larger campaign demonstrating emergency preparedness, timely response to an issue, or promoting, maintaining or establishing a reputation of an organization or person. May involve internal and/or external audiences.
• Social Media: Use of social media including Facebook, Instagram, Twitter/X, YouTube, TikTok, Pinterest blogs or other social media networks as part of a public relations program. Include screen shots, copies of key pages and/or blog entries to support your summary.
• Student: Any public relations, advertising or marketing work performed by college students or college class projects. PRSSA membership is not required. College and university faculty and administrators can submit work performed by students under their supervision. Working professionals can enter work performed by college interns under their supervision, or students can enter individually.
• Technical Writing: Document or editorial written to define and/or explain a technical product or service to a target audience.
• Website: Website designed as part of a communication program or business platform. The copy entered in this category must be written by the entrant. Design may be subcontracted. Include the URL, screenshots and provide any necessary passwords to access the site.

• $55 for entries submitted by PRSA Iowa Chapter members
• $65 for entries submitted by non-members
• $25 for entries submitted by or on behalf of students
• $0 for entries submitted for Individual Awards of Excellence
• Additional deadline extensions will not be granted under any circumstances.
• Payment is preferred via the PRSA Iowa Chapter website at the time of submission. Checks payable to PRSA Iowa Chapter will also be accepted but must be received by the final deadline.