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The Can't Miss Event for Public Relations & Strategic Communications Professionals
Thursday, October 1 @ Sammons Financial Group in West Des Moines, IA
Join us on Thursday, Oct. 1 for the region’s must-attend, one-day conference delivering everything public relations, communications and marketing professionals of all levels and backgrounds need to strengthen their skills and expand their networks. A light breakfast, lunch and snacks will be provided; beverages are sponsored by LS2 Group.
Event Agenda
All day: Professional headshots by Erika Fontana, Photography by E.
7:30-8:30 a.m. APR-only breakfast. Register here.
7:30-8:30 a.m. Registration, breakfast & networking.
8:30 a.m. Welcome from PRSA Iowa chapter president, Phil Niccolino
8:35-9:35 a.m. Opening Keynote: Heide Harrell, M.A., APR and PRSA chair and special guest Matthew Marcial, APR and PRSA CEO, "An Exclusive Fireside Chat with the PRSA National Chair and CEO.”
9:35-10:35 a.m. Wixted & Co, featuring Lauri Freking and Andy Garman, "Communicating Change: It Doesn’t Have to be Hard.”
10:35-10:50 a.m. Morning break sponsored by Hy-vee, Inc.
10:50-11:50 a.m. Choice of breakout session
- Option 1: Heide Harrell, Matthew Marcial and Skip Hidlay, "PR Ethics in AI."
- Option 2: Erik Dominguez, "Storytelling Applications" workshop
12:00-12:45 p.m. Lunch, catered and onsite at Sammons Financial. Lunch is sponsored by Iowa Pork Producers Association and The Meyocks Group,
12:50-1:50 p.m. Erik Dominguez, "3 Ts of Confidence." This session is sponsored by Iowa Farm Bureau Federation.
1:50-2:50 p.m. Skip Hidlay, "Break Through: Brand Storytelling in the AI Era."
2:50-3:10 p.m. Afternoon break sponsored by Casey's.
3:10-4:10 p.m. Closing Keynote: Muck Rack, featuring Linda Zebian, "What is AI Reading?"
4:10-4:25 p.m. Thank you, prize drawings and wrap up.
Learn more about our speakers here.
Learn more about each session here.
Register here!
